Mei Nagano appears in the campaign for the new medicinal whitening*¹ serum "Genoptics Infinite Aura Essence"!
2025.02.21
Show off your overwhelmingly dazzling, new level of aura skin.
Global prestige skincare brand SK-II will be launching a new campaign featuring Mei Nagano, SK-II's global brand ambassador, to mark the launch of their new medicated whitening*¹ serum "Genoptics Infinite Aura Essence*²." SK-II's three-dimensional aura skin has evolved even further. It fills the skin with light from within, leading to a new level of aura that is overwhelmingly dazzling.
"I really love the new Genoptics Infinite Aura Essence*². Not only does it give me a radiant glow right after I use it, but with continued use I feel like my skin is filled with light from within. I've always loved spending time outdoors and in nature, but I always had trouble with UV rays. Now I have a great ally, so I can enjoy the outdoors while also having aura skin," said Mei Nagano, Global Brand Ambassador for SK-II.
SK-II has been deepening its knowledge by combining more than 30 years of skin brightening research with the advanced science of biophotonics. They have discovered a new aura inhibitor called IL-36γ, which disrupts the skin's internal light-reflecting structure. It is known that this aura inhibitor is affected by modern lifestyle factors such as lack of sleep, ultraviolet rays, and stress.
The new medicated whitening*¹ serum "Genoptics Infinite Aura Essence*²" focuses on the four types of skin dullness*³ caused by various environmental factors, as well as the glow that healthy skin emits from within. It contains SK-II's unique Pitera™*⁴, as well as the new compound ingredient "Infinite Aura Complex*⁷" which includes the active ingredient niacinamide*⁵ and the newly added Bisabolol Pro*⁶. It carefully cares for every corner of the stratum corneum, leading to a bright skin impression full of moisture and light. The unique formula is both effective and gentle on the skin, making it suitable for all skin types, including sensitive skin*⁸.
- Immediately after application : Over 80% of people experience radiance.
- 1 day later : Aim for moisture, smoothness and radiance.
- After 7 days : Moisturizes and gives a clear, radiant glow every time you use it. This may be the first time you've ever felt this way.
- Use 1 bottle for 28 days*⁹ : Enjoy smooth, moisturized skin without the worry of cloudiness.
Healthy, bright skin that feels energized and filled with light from within. Get a new level of overwhelming dazzling aura. The new Genoptics Infinite Aura Essence*² will be available at all SK-II counters and online from February 20th.
■Product details
Released on February 20, 2025
SK-II Genoptics Infinite Aura Essence (quasi-drug)
*Product name: SK-II Medicinal Whitening Serum ST
30ml 22,000 yen, 50ml 33,000 yen, 75ml 45,430 yen (tax included)
■Limited edition coffret
Released on February 20, 2025
Genoptics Infinite Aura Essence Trial Kit ¥22,000 (tax included)
[Contents] Genoptics Infinite Aura Essence*² 30mL (quasi-drug), Facial Treatment Essence 30mL
Released on February 20, 2025
Genoptics Infinite Aura Essence Coffret ¥33,000 (tax included)
[Contents] Genoptics Infinite Aura Essence*² 50mL (quasi-drug), Facial Treatment Clear Lotion 30mL, Facial Treatment Essence 30mL
About SK-II
For 45 years since its launch, SK-II has been deeply involved with millions of people around the world, aiming to change not only people's skin but also their destinies. SK-II's journey to beautiful skin began when the company happened to see the hands of an aged brewer and wondered why they were so beautiful. After a long period of research, it was discovered that the secret to beautiful skin lies in the fermentation process of sake making, and after a long period of research, the unique ingredient Pitera™*⁴ was born, which is the result of the unique fermentation of special yeast. Since then, SK-II products containing Pitera™*⁴ have become the key to beautiful skin for ambassadors active around the world, and are supported by the trust of many customers regardless of age or skin type. For more information, please visit https://sk-ii.jp/ .
About Pitera™*⁴
Pitera™*⁴ is a natural ingredient exclusive to SK-II (SK-II's proprietary Galactomyces culture fluid: skin conditioning and moisturizing ingredient) that is produced by fermenting a special yeast strain through a unique process. It contains more than 50 types of vitamins, amino acids, minerals, organic acids, etc., and is a useful ingredient for the skin that cannot be produced artificially. Pitera™*⁴, which is similar to the skin's NMF (natural moisturizing factor) components, quickly penetrates every corner of the stratum corneum and keeps the skin healthy.
*¹: Inhibits melanin production to prevent blemishes and freckles.
*²: Product name: SK-II Medicinal Whitening Essence ST
*³: Brown/gray cloudiness (due to excessive melanin production), red cloudiness (due to rough skin caused by dryness), yellow cloudiness (due to lack of moisture)
*⁴: A natural ingredient exclusive to SK-II, created by fermenting a special yeast strain through a unique process (SK-II's proprietary Galactomyces ferment solution - a skin conditioning and moisturizing ingredient).
*⁵: Nicotinamide W – an active ingredient for whitening, anti-wrinkle, and skin irritation
*⁶: SK-II's unique compound ingredient that combines bisabolol (a radiance care ingredient) and batyl alcohol (a radiance care ingredient).
⁷: A comprehensive complex ingredient that combines bisabolol pro 6, SDL-α (a complex ingredient that combines sucrose fatty acid ester (radiance care ingredient) and plum fruit extract (radiance care ingredient)), lotus flower extract (radiance care ingredient), and nicotinamide W (active ingredient).
*8: This does not mean that skin problems will not occur in all people.
*9: 1 bottle = 30ml regular bottle, 1 push twice a day for 28 days
*This article is a re-edited version of "Mei Nagano appears in the campaign for the new medicinal whitening*¹ serum "Genoptics Infinite Aura Essence" published on PRTIMES on February 20, 2025.
