3CE has released a new cheek and highlighter called "Blush Lighter"! A carefully calculated color combination. Get the ideal complexion and shine with just this one product.

3CE, a creative makeup brand from Seoul, has released a total of seven colors of "Blush Lighter," which provides a natural complexion and shine with a calculated color combination. It will be available in stores from Tuesday, March 4, 2025, and online from Friday, March 14, 2025.

In addition, for every "Blush Lighter" purchased, you will receive one limited edition "3CE Original Cheek & Highlight Brush" as a gift!

▮Create "lustrous cheeks" and "natural cheeks"

"Blush Lighter" is a new cheek and highlighter that is packed with 3CE's unique attention to color.

The exquisite color scheme based on the color wheel achieves the best balance between highlight and blush.

 

・ Contrast colors (4 colors in total) for "glossy cheeks":

By combining highlighter and blush, which are opposite colours on the colour wheel, the colours complement each other, creating a glamorous impression.

The transparent highlight makes your cheeks look more rosy.

・ Gradient colors (3 colors in total) for a natural cheek look:

The highlight and blush colors, which are adjacent on the color wheel, blend naturally with the skin, giving you a natural complexion and glow, as if you were naturally beautiful.

▮A carefully calculated color combination offers new possibilities for cheeks and highlights

3CE pursues "calculated beauty" rather than "just cute."

"Blush Lighter" is a color combination that cleverly utilizes opposing and adjacent colors on the color wheel, proposing new possibilities for blush and highlighter.

By stroking the surface several times with your finger or a brush, the color will become more vivid. It can be used in a variety of situations and to suit a variety of outfits.

This is also recommended for those who want a natural flush and glow but find it difficult to combine blush and highlighter.

---

<Campaign Overview>

With the purchase of one "Blush Lighter", we will give you one "3CE Original Cheek & Highlight Brush" as a gift!

 

■Participating companies: Loft*, PLAZA*, @cosme TOKYO, @cosme OSAKA

*Some stores may not carry this product.

* Quantities are limited and will end as soon as stock runs out.

 

■ Brush lighter

Available in 7 colors, 2,720 yen each (excluding tax, manufacturer's suggested retail price)

*"#EARLY NOW" is available only at LOFT and "#CORAL FLUSH" is available only at PLAZA.

Release date: In-store: Tuesday, March 4, 2025 / Online shop: Friday, March 14

Sales stores: PLAZA/Loft/@cosme/Qoo10/Amazon/Rakuten/@cosme shopping/ZOZOTOWN

*Some PLAZA, LOFT, and @cosme stores do not carry 3CE products.

A carefully calculated color scheme for a more sophisticated cheek look

Aurora highlight and veil cheek in one. Choose opposite or adjacent colors to get the finish you want.

 

・Layer to complete the look, with the golden ratio of transparency and healthy glow*¹

Aurora highlighter with delicate pearls that sparkle and shine.

When applied over the soft, colored, soft veil cheek color, they blend together to create the golden ratio*¹ of transparency and healthy glow.

It also blurs pores*² for an even, beautiful skin finish.

 

・Which one are you? Opposite colors or adjacent colors

Highlight and cheek with carefully calculated color combinations, 7 colors in total

 

- Use contrast colors to enhance and brighten cheeks

A transparent highlighter and a healthy-looking cheek color in opposing hues.

By simply layering the two, the colors will complement each other and add a touch of glamour.

- Adjacent colors create a natural cheek look with " gradation colors"

The highlight and cheek colors are adjacent to each other, so they blend naturally together to instantly create "naturally beautiful cheeks."

*1 In 3CE *2 According to highlights

 

For more details, check out 3CE's official Instagram or X!

About 3CE

3CE is a Korean makeup brand that became part of the L'Oreal Group in 2018. It was born from STYLENANDA, Korea's first D2C fashion brand, and offers a wide range of products that fulfill trendy makeup needs with reliable quality, delicate color variations, and diverse textures.

In September 2024, the brand will relaunch in Japan with a new image. As a more sophisticated premium brand than ever before, the brand will pursue items that bring out the best in the wearer with delicate colors and unprecedented textures. Taking advantage of its DNA as a fashion brand, the brand will express seasonal fashion trends through makeup as a creative makeup brand and create color trends in Asia.

3CE will continue to communicate its sophisticated brand worldview to women of all ages who are committed to the ever-evolving concept of beauty.

◆Official Instagram: https://www.instagram.com/3ce_official_jp/

◆Official X: https://x.com/3ce_official_jp

 

[Customer Inquiries]

3CE Customer Center 03-4333-8919 (Hours: Monday-Saturday 9:00-18:00 Closed on Sundays and public holidays)

*This article was published on PRTIMES on February 6, 2025. 3CE launches new cheek and highlighter product "Blush Lighter"! A carefully calculated color combination. Get the ideal complexion and shine with just this one product. This article is a re-edited version of the article.