&be x Haruna Kawaguchi collaboration part three! The popular concealer palette now comes in a limited edition package featuring her dog AMU
2024.11.19
-New limited edition eyeshadow palette colors will also be available from Saturday, November 30th-
The third collaboration between &be, produced by hair and makeup artist Yusuke Kawakita, and brand muse Haruna Kawaguchi has been realized! The popular concealer palette "&be Fancyler," which has sold over 1 million units in total, will be released in limited quantities on Tuesday, December 10, 2024, in a limited edition package featuring an illustration of Haruna Kawaguchi's pet dog AMU. In addition, the "&be Palette Eyeshadow," popular for its diverse combination of textures and colors, will be released in a limited edition color, Fuzzy Navel. It will be available nationwide from Saturday, November 30, 2024.
This popular item, essential for "Kahoku makeup," is now available in a limited edition package and limited edition color!
"&be Fancyler" is an innovative hybrid item that combines the spreadability of a cream foundation with the coverage of a concealer. It is a product that Yusuke Kawakita has put a lot of effort into, as it covers up imperfections while still leaving a nice, natural finish. "&be Fancyler", which is synonymous with "Kawakita makeup", has released a limited edition package in collaboration with brand muse Haruna Kawaguchi! The special design features an illustration of Kawaguchi's pet dog AMU, drawn by the popular Tokyo-based illustrator WALNUT just for this collaboration. The two easy-to-use colors are "beige" which gives a natural finish and "light beige" which naturally tones up the skin . The limited edition package of AMU, drawn with a warm touch, is an item that combines cuteness and functionality. In addition, the limited edition color "Fuzzy Navel" is newly released for "&be Palette Eyeshadow" . The muted tone color palette, which is a neutral beige that blends well with the skin and accentuates pink and gold, brings out the natural beauty to the fullest and creates a sensual eye look. Enjoy changing your expression with this light-colored palette, where you can choose an accent color to match your mood and fashion of the day!
[Comment from Haruna Kawaguchi]
I designed the Fancyler, which is an essential part of my daily life, to be with AMU. I hope you can feel its healing and cuteness!
&be Fan Sealer Product Details
Combines "foundation" and "concealer"
From the popular hybrid items
A limited edition package featuring an illustration of Haruna Kawaguchi's pet dog AMU is now available!
&B Fun Sealer
<Foundation/Concealer 2-tone palette>
SPF20/PA++
Available in 2 colors <Limited quantity> 3,850 yen (tax included)
＜COLOR＞
Beige & Orange
beige
Skin color that blends in with your skin.
For normal to healthy skin.
Orange (common color)
To cover dark circles under the eyes.
Light beige & orange
Light Beige
A light beige that removes dullness and naturally brightens the skin tone.
For fair to normal skin.
Orange (common color)
To cover dark circles under the eyes.
◆ Just like a cream foundation! A concealer that spreads easily
The texture spreads easily and fits smoothly to the skin. It is an innovative hybrid product that spreads lightly like foundation but has the coverage of a concealer. A small amount is enough to cover the areas you want to hide. It has coverage but with a moderately light finish. By going without foundation, you can enjoy the natural look of your skin while minimizing the process.
◆ Two colors: orange and skin color
This two-tone set contains orange to cover dark circles under the eyes and skin-colored to cover problem areas on the skin. By applying orange under the eyes, you can hide dark circles and brighten up your expression. By partially covering with skin-colored, you can create a three-dimensional look with a natural feel on the skin.
◆ Care for your bare skin while hiding it
The orange contains skin conditioning ingredients*1 that provide comprehensive care for dark circles caused by poor circulation, brown circles caused by pigmentation, and dark circles caused by sagging skin, while the skin color contains plenty of skin conditioning ingredients*2 that prevent rough skin and improve texture. Take care of your bare skin while you apply makeup.
*1 Vitamin P derivative (glucosyl hesperidin), tocopherol, vitamin K-like components (apricot kernel oil, avocado oil, rosehip fruit oil, sunflower seed oil, natto gum), biotin, magnesium ascorbyl phosphate, anhydrous hyaluronic acid (sodium hyaluronate)
*2 Licorice root extract, stearyl glycyrrhetinate, biotin, ascorbyl tetraisopalmitate, undecylenoyl phenylalanine, tocopherol
◆Free formula that is gentle on the skin
Formulated free of silicone oil, mineral oil, surfactants, UV absorbers, synthetic colorings (tar-based pigments), fragrances, and synthetic antioxidants. No special cleansing is required; it can be removed with soap-type facial cleanser and hot water. A gentle formula that has been patch tested and non-comedogenic to confirm that it is unlikely to cause acne (although this does not mean that it will not cause skin problems for everyone).
＜HOW TO USE＞
After preparing your skin with a makeup base and sunscreen, apply a fan sealer to selected areas.
① Basic application areas: Apply orange to dark circles under the eyes, and skin color in lines to the T-zone, center of eyelids, center of cheeks, nasolabial folds, and chin using the concealer brush provided.
② Gently pat the product with a sponge or similar to spread it evenly and make sure the Fan Sealer adheres to your skin. The trick is to blend it in so that the edges blend out.
3. For acne scars or blemishes, use the included tip sponge to apply the product. Blend the edges and then apply powder over them.
WALNUT
An illustrator based in Tokyo. In addition to designing goods for musicians from around the world, including Spain, South Africa, and Norway, she also collaborates with a variety of companies, including fashion brands, cosmetic brands, and food companies. Using inspiration she finds while traveling around the world, she creates many works that relate to everyday life, such as food and people.
&be Palette Eyeshadow Product Details
Elegant, sexy, and natural.
Hebei: Fulfilling Sensual Eyes
Limited edition colors join the popular palette eyeshadow lineup!
&be Palette Eyeshadow
5 colors in total <1 new limited edition color> 3,300 yen each (tax included)
＜COLOR＞
[Limited new color] Fuzzy Navel
A muted color palette that gives a natural color that blends into the skin.
The nuanced colors on the bottom row are either gold or pink, and you can choose depending on your outfit and mood for the day.
◆Wet and dry manufacturing methods are used to achieve both gloss and high color development.
The powder has a texture that adheres perfectly to the skin without looking powdery. Different textures such as pearly, metallic, velvet, and matte are included in one palette. You can use them individually, or combine or blend them to change the impression, allowing you to enjoy a wide range of eye makeup looks.
◆No bad colors. Colors supervised by Hebei
Kawakita's special coloring gives natural depth to the eyelids, creating an impressive look for your eyes.
◆ Contains beauty ingredients that are gentle on the eye area
It's highly pigmented, but also contains skin-friendly beauty ingredients.* It gently cares for sensitive eyelids while allowing you to enjoy colorful makeup.
* Olive fruit oil, ceramide NP, grape seed oil, jojoba seed oil, horse chestnut seed extract, rosemary leaf extract
◆Skin-friendly, soap-free formula
No surfactants, UV absorbers, fragrances, or synthetic antioxidants are used. Patch tested (not all skin problems will be avoided). No cleansing agent is required and it can be easily removed with soap-type facial cleanser and hot water.
&be Brand Muse Haruna Kawaguchi Profile
She made her debut as an actress in "Tokyo DOGS" in 2009, and played her first lead role in a TV drama series in "Ouran High School Host Club" in 2011. Since then, she has appeared in movies and dramas such as the 2020 drama "The Way of the Househusband," the 2021 drama "Why Dress Up Love," the 2022 TV drama series "Chimudondon," the 2022 popular drama "silent," the 2023 "Hayabusa Fire Brigade," and the April 2024 drama "9 Border." She has also been active in a wide range of fields, including as a regular on "Human Observation Variety Monitoring," host of the "72nd NHK Kouhaku Uta Gassen," and on the YouTube channel "Haru Channel."
Profile of &be Producer Yusuke Kawakita
Born in Kyoto Prefecture in 1975. Producer at &be. Started working as a hairstylist in 1994. Has done hair and makeup for many popular actresses and celebrities, and has sold over 200,000 copies of her books. A hair and makeup artist who works extensively in magazines, catalogs, advertisements, etc. Her makeup, which exudes feminine sexiness while also exuding strong will, has earned her immense support from actresses and models. Her TikTok videos and YouTube videos that humorously introduce professional techniques are also popular.
Instagram: @kawakitayusuke
TikTok: @kawakitayusuke
YouTube: Kawakita Yusuke Official Channel @kawakitayusuke
What is &be?
We want to create safe, easy-to-use, high-performance, high-quality products. This Life brand was launched by hair and makeup artist Yusuke Kawakita with the desire to create a brand that supports simple and beautiful lifestyles through products and deliver them to everyone. Actress Haruna Kawaguchi serves as the brand muse, and INI from the Global Boys Group serves as the brand ambassador.
【&be official website URL】 https://andbe-official.com
[Official brand social media]
YouTube https://www.youtube.com/@beofficialchannel9336
Instagram https://www.instagram.com/andbe_official/
X (formerly Twitter) https://twitter.com/andbe_official
TikTok https://www.tiktok.com/@andbe_official
【＆be retailers】 Loft, Plaza, Hands, @cosme, Ainz & Tulpe, etc.
Available at variety stores (excluding some stores, please contact each store for details)
Shop list: https://andbe-official.com/shoplist/
【Company Profile】
Company name: Clue Co., Ltd.
Head office location: 1-8-9 Shintomi, Chuo-ku, Tokyo + SHIFT GINZA EAST 4F
Representative Director: Makoto Usami
【Inquiries about the product】
Clue Co., Ltd. Customer inquiries: 0120-274-032
*This article is a re-edited version of the article published on PRTIMES on November 19, 2024, "The third collaboration between &be and Haruna Kawaguchi! The popular concealer palette now comes in a limited edition package featuring her dog AMU."
