Venex's first TV commercial starring Ai Tominaga, "Ai Tominaga is VENEX," will begin airing on Friday, November 1, 2024.

Venex Co., Ltd. (Headquarters: Atsugi City, Kanagawa Prefecture; Representative Director: Taichi Nakamura; hereinafter referred to as "the Company"), which develops, manufactures, and sells "recovery wear" designed specifically for resting, will begin airing its first TV commercial, "Tominaga Ai is VENEX," featuring internationally renowned model Tominaga Ai, in the Kanto and Chukyo areas from Friday, November 1, 2024.

• Reasons for appointment

Ai Tominaga has been challenging the world stage since her teens, and is active at the forefront as one of Japan's top models. Currently, she is not only a model, but also a wide range of other actresses. In her private life, she is also a mother, and continues to support activities to protect the lives and health of pregnant women and women around the world , so she is always stoic in both her work and private life. As Tominaga is always conscious of being in her best condition, she values ​​spending time off properly. As a professional who continues to run on the front lines, she says she makes an effort to take good care of herself during her off time. We sympathized with her attitude of seeking and practicing the best Life for herself so that she can perform at her best despite her busy days, and asked her to appear in our first TV commercial. Through this commercial, we will be sending out new value proposals together with Tominaga to convey the importance of "rest."

 

• Enjoy positive rest that will nurture your vitality.

  A message to everyone from VENEX, which has been the choice of professionals for many years.

Our recovery wear is made of our proprietary special fiber "PHT (Platinum Harmonized Technology)*," which is made by kneading minerals such as nano-platinum into each fiber. Simply wearing it supports high-quality "rest." Since its release in February 2010, the functionality of the product has been highly praised, and it has spread to athletes and celebrities who are concerned about their health. As the lineup has expanded since then, it has become a favorite of a wide range of people, including business people, housewives, and househusbands.

 

One of the common worries of people is "fatigue." In today's world, where about 80% of Japanese people feel "tired," sleep and other forms of "rest" are what are needed most. In this context, our brand message is "Changing the common sense of rest around the world." Our goal is to support people so that they can live every day full of vitality. We hope that through our recovery wear products, more people will think positively about "rest" and practice "aggressive rest."

 

*PHT (Platinum Harmonized Technology) is a special fiber developed by utilizing our proprietary cutting-edge technology, incorporating minerals such as nano-platinum into each fiber. The "recovery wear" made using "PHT" was created with the aim of "maximizing the self-healing power that humans naturally possess", gently wrapping the body while resting, supporting the "rest" of the mind and body.

 

• [CM Overview]

◆Title: Tominaga Ai is VENEX.

30 seconds https://youtu.be/xj6uGYUqLc4

15 seconds https://youtu.be/ftKY_9dUeIE

70-second interview: https://youtu.be/jqJ9JAbdS4A

◆Broadcast start date: Friday, November 1, 2024

◆Broadcasting: TV (Kanto and Chukyo), JR East Train Channel, etc.

◆Content: This movie delves into Ai Tominaga's thoughts on "rest," and how she uses recovery wear. Ai Tominaga, who lives a stoic life as a model and actor on the world stage, and spends her days in private, talks about how she uses recovery wear. The movie begins with a scene of her walking gracefully towards her own portrait, as if on a runway, to look at herself. She is shown stretching and relaxing in Venex recovery wear. She emphasizes the importance of how she spends her time off in order to always be in top condition, and how recovery wear is essential to improve the quality of her rest. This shows the high level of professionalism of Ai Tominaga, who knows the world.

◆Comment from Ai Tominaga:

I think it's very important to be in the best condition "now". To achieve that, I'm strict with my training and diet, and I put in as much effort as possible, but recently I've been thinking that it's important to take proper rest and look after myself. I feel that if I just rest, I often don't get a proper rest, so recovery wear has become important for me to spend my time off.

 

◆ Profile of Ai Tominaga:

She made her debut at the New York Collection at the age of 17 and became an instant hit. Since then, she has been active as a top model at the forefront of the world. In addition to modeling, she has also been actively challenging herself in various fields such as television and radio personality, events, and acting. As an actor, she has starred in the TBS Sunday Theatre "Grand Maison Tokyo" broadcast in 2019 and the NHK Drama 10 "Ooku" broadcast in 2023, in which she played the lead role of Yoshimune, which became a hot topic.

As a supermodel with a unique career as a Japanese person, she is expanding her field of activity creatively, including charity and social contribution activities and activities to convey traditional Japanese culture. In April 2024, the program "Tominaga Ai's Tradition to the Future" (BS Nippon Television) will start, which visits traditional cultures across the country.

Ambassador for the Public Interest Foundation Joysef, Ethical Life SDGs Ambassador for the Consumer Affairs Agency, and Evangelist for ITOCHU SDGs STUDIO.

Her books include "Tominaga Ai's Laws of Beauty" and "Tominaga Ai's Diet for Beauty" (both published by Diamond Inc.), among others.

"Tominaga Ai's New Theory of Happiness" (Shufunotomosha) will be released on June 28, 2024.

 

◆Venex recovery wear worn by Ai Tominaga in the commercial:

Recovery Move Zip-up Hooded Jacket, Heather Gray (General Medical Device)

This series was developed with the concept of "Making a difference in performance during travel time." It was created with the hope that by using the free time while traveling as a time to "rest," you can use it to get the energy you need for the next step. The fabric has just the right amount of body, but is also "light and fluffy," which you can tell the moment you pick it up. The soft stretch makes it easy to move around in, and the cardboard structure gives it a chewy feel.

 

RECOVERY DAYS Short Sleeve Pocket Tee White {General Medical Device}

A new product released on October 25, 2024. Based on the concept of "recovery wear you'll want to wear all day long," this series features a natural cotton blend texture and a smooth feel against the skin. Not only is it comfortable to wear, but the attention to detail and clean texture of the material enhance the sophisticated silhouette and design. This is a new style of recovery wear that can be used not only as loungewear, but also when you have unexpected guests, when you just need to go out, or when you are traveling and want to wear it indoors.

REFRESH Leggings +

A simple and clean silhouette series recommended for those new to Venex recovery wear. It can be used all year round, and the smooth fabric has high stretchability and a comfortable fit. The leggings incorporate a recovery design that eliminates inward seams to reduce stress during rest, making them less restrictive and perfect for layered styles.

• [About Venex]

Of the three major elements for health - "exercise," "nutrition," and "rest," we focus on "rest," which is necessary for improving performance. We develop, manufacture, and sell "recovery wear" specifically for resting. We started out as a nursing care product manufacturer that developed and sold "mattresses to prevent bedsores." Currently, we are developing products related to recovery based on the idea of care.

"Recovery wear" was born from an industry-academia-government collaboration between Tokai University, Kanagawa Prefecture, and our company, with the concept of "maximizing the self-healing ability that humans have innately." It was developed with an emphasis on obtaining evidence (scientific basis) and safety, and since its release in February 2010 as "wear exclusively for resting," it has been used by many people, including Japanese national team athletes and other sports professionals, to help them recover from fatigue and sleep well. Currently, a wide range of products are available and sold at major department stores and online shops nationwide. It has become a hit product, with a cumulative sales record of 1.9 million items in the series (as of early October 2024).

In 2013, Venex Recovery Wear won the gold award at ISPO, the world's largest sporting goods trade fair held in Germany, becoming the first Japanese company to do so. In September 2018, the company was also certified as a "ME-BYO BRAND" by Kanagawa Prefecture, which recognizes reliable and excellent products and services that contribute to the visualization and improvement of pre-disease conditions, in order to promote the improvement of pre-disease conditions among prefectural residents and expand the market for the pre-disease industry. The following year, in 2019, the company received the 7th Health and Medical Award from the Japan Society of Health and Medical Science, which is given to companies and organizations that develop, produce, and sell products that are useful for health and medical care.

 

<Evaluation of "Venex Recovery Wear">

Sports: 2013 ISPO Gold Award Winner

Society: 2018 "ME-BYO BRAND" certification

Health: Winner of the 2019 "Health and Medical Award"

 

■ Two mechanisms behind "recovery wear"

1. Special fiber "PHT (Platinum Harmonized Technology)"

Using our own cutting-edge technology, we developed polyester "PHT" fiber by kneading minerals such as nano-platinum (patented name: DPV576) into each fiber. "Recovery wear" made using this "PHT" gently wraps the body during rest, creating an environment that is conducive to physical recovery, and supporting "rest" of the mind and body.

 

2. Specifications and design that pursue comfort while resting

The non-compression design does not constrict the body, providing a relaxed fit. We are particular about the materials, stitching, and cutting, and pursue comfort that does not cause unnecessary stress to the body in any resting situation, such as while sleeping, relaxing at home, immediately after sports, or while traveling.

 

[Venex Corporation Overview]

Company name: Venex Co., Ltd.

Representative: Taichi Nakamura, Representative Director

Address: 4F Asaoka Building, 4-4-13 Nakamachi, Atsugi City, Kanagawa Prefecture, 243-0018

Phone: 046-200-9288

Established: September 30, 2005

Business description: Development, manufacturing and sales of recovery support products

Recovery research, awareness-raising, services, development, etc.

Website: https://www.venex-j.co.jp/

Venex is an official partner of "JAPAN BASE".

*This article is a re-edited version of an article published on PRTIMES on November 1, 2024, titled "Tominaga Ai is VENEX," VENEX's first TV commercial starring Tominaga Ai, which will start airing from Friday, November 1, 2024.