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[Today's release & increased production decided] "No odor, summer sweat, come on!" Five medicated deodorant products to combat sweat and odor are released today from body care brand MELLSAVON! Increased production due to popular pre-order sales
2025.03.24
MELLSAVON is a body care brand developed by Japan Gateway Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative: Hidenobu Ito), which offers comfortable foaming and carefully crafted fragrances created by French perfumers. Today, Friday, March 21, 2025, five medicated deodorant products for underarms and feet that combine "deodorant effect" and "appearance that makes you want to use it" have been released, and the brand website has also opened. In addition, due to the popularity of pre-orders on EC, it has been decided to increase production.
[Parisian Beauty Group] Make a good impression without being noticed! What is the correct way to do eyebrow makeup for men?
2025.03.24
From styling techniques for eyebrows to change your ideal impression. Spring is a time when new encounters increase. There is a saying that "first impressions are 90% determined by appearance," and in this season when we have more new encounters, many people want to make a good impression! That's why Parisienne Beauty Group, which develops an eyebrow cosmetics brand that is popular among professionals, will suggest eyebrow makeup for men that naturally gives a good impression, based on the "ideal impression."
UIQ, a microbiome skincare brand from Korea, has signed a contract with IQ Co., Ltd. as its exclusive distributor in Japan.
2025.03.24
IK Corporation (Head Office: Nagoya City, Aichi Prefecture, CEO: Yasutaka Nakajima), a wholly owned subsidiary of IK Holdings Corporation (Head Office: Nagoya City, Aichi Prefecture, CEO: Shogo Nagano), has signed a new contract with UIQ, a popular Korean skincare brand, to become its sole distributor in Japan. Launched in January 2021, the skincare brand UIQ is an alphabetized version of the Korean pronunciation of "useful," and is a brand that promotes healthy skin based on skin-derived microbiome ingredients and technology developed by Korean pharmaceutical company Genome & Company. With this contract, IK will strengthen offline sales of UIQ, mainly in variety shops in Japan.
[Friday, March 21st, 20:00] iHerb releases "OPEN THE BOX - International Women's Day ver." to celebrate International Women's Day
2025.03.24
The second installment features model and creator Emi Suzuki and makeup creator Marilyn
\A first for La Sana! / \A collaboration between Rio Komiya and Yura Beppu! / La Sana's "Morning Care Campaign" is being held! Applications will open on Wednesday, April 2, 2025!
2025.03.22
Hair Treatment Counseling Yamasaki Co., Ltd. (Headquarters: Hiroshima City, Representative Director and CEO: Doi Hikaru), which develops the seaweed cosmetics brand "La Sana", the No. 1 in sales in Japan (※ 1), will hold two gift campaigns simultaneously from Wednesday, April 2, 2025, to commemorate the renewal release of La Sana's morning out-bath treatment "La Sana Seaweed Hair Serum Mist" (200ml / 190ml) and "La Sana Seaweed Hair Serum Milk" (120g). The theme of the campaign is "We protect beautiful hair and peace in the morning". In the campaign held from Wednesday, April 2 to Monday, June 30, 2025, all customers who purchase one eligible product will receive a limited bonus video featuring actors Rio Komiya and Yura Beppu. In addition, a total of 190 people will be given original goods and La Sana products by Komiya and Beppu by lottery. In the campaign, which will run from Wednesday, April 2nd to Wednesday, April 30th, a total of 20 people who apply through La Sana's official social media accounts (Instagram or X) will receive an alarm clock signed by Komiya and Beppu. In addition, a web commercial featuring the two actors will be released at the same time as the campaign starts on Wednesday, April 2nd. *1 2023 results: "Cosmetics Marketing Handbook 2024" counseling (including mail order), as a La Sana brand (according to Fuji Keizai)
Seven new members join "Biteki Leaders"! Beauty magazine "Biteki"'s exclusive reader model organization is getting even more powerful!
2025.03.22
Seven new members with expertise in skincare, makeup, cosmetic medicine, and exercise have joined the beauty magazine Biteki's exclusive reader model organization, bringing the total to 19 members!
ADAN SILK, a new skincare brand using high-purity silk*1 and natural ingredients from Amami Oshima, will be launched on March 27th.
2025.03.22
ADANSILK (From left: Silk Serum, Silk Wash) ADAN SILK Co., Ltd. (Headquarters: Amami City, Kagoshima Prefecture / Representative Director: Hiroaki Nishi, hereinafter referred to as ADAN), established in 1995, will release all five products of the "ADAN SILK" skin care series, which reexamines the possibilities of skin with high-purity silk*1 through technology that makes full use of original silk ingredients*1, on its website on Thursday, March 27, 2025. In addition, prior to this, the products will be pre-released at "Isetan Beauty Week 2025" held at Isetan Beauty Online and the Isetan Shinjuku Store Main Building 6th floor event hall from Wednesday, March 19 to Tuesday, March 25. *Only MI Card members can visit on the first day. For details on the dates and business hours, please visit the "Isetan Beauty Week 2025" special website.
The hottest Korean cosmetics and food are all gathered together! The "REACO" pop-up store will make you love Korea even more and open at Lumine Yurakucho
2025.03.22
A variety of special events will be held to celebrate the opening, including special offers for purchasers and special prices. REACO Co., Ltd. (Representative Director: Yamada Shoichi, Head Office: Kawasaki City, Kanagawa Prefecture) will open a pop-up store for Korean cosmetics and food specialty store "REACO" at Lumine Yurakucho Lumine 2/B1 (operated by Lumine Co., Ltd.) on Wednesday, April 2, 2025.
CLIO to release pink glass bead cushion with inner glow from April 1st
2025.03.22
A new mesh cushion foundation that is thin, light, and blends into the skin, providing a skincare-like feel. For a more natural, beautiful, and smooth finish.
Korean cosmetics brand "Peripera" will release "Syrup Tok Cheek," which will blush your cheeks with a transparent color like syrup, on Friday, March 21st, 2025!
2025.03.22
Just one drop, then tap with your finger! This pure color adheres evenly to your cheeks, giving you a natural, healthy glow that lasts for hours.