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Plus Au's new hair care appliance brand, carelect, is now selling its new straightening iron in a new color, "Navy Black," on Makuake!

2025.03.24

~Keeps hair moisturized, reduces damage, and leaves hair smooth and shiny~

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\A first for La Sana! / \A collaboration between Rio Komiya and Yura Beppu! / La Sana's "Morning Care Campaign" is being held! Applications will open on Wednesday, April 2, 2025!

2025.03.22

Hair Treatment Counseling Yamasaki Co., Ltd. (Headquarters: Hiroshima City, Representative Director and CEO: Doi Hikaru), which develops the seaweed cosmetics brand "La Sana", the No. 1 in sales in Japan (※ 1), will hold two gift campaigns simultaneously from Wednesday, April 2, 2025, to commemorate the renewal release of La Sana's morning out-bath treatment "La Sana Seaweed Hair Serum Mist" (200ml / 190ml) and "La Sana Seaweed Hair Serum Milk" (120g). The theme of the campaign is "We protect beautiful hair and peace in the morning". In the campaign held from Wednesday, April 2 to Monday, June 30, 2025, all customers who purchase one eligible product will receive a limited bonus video featuring actors Rio Komiya and Yura Beppu. In addition, a total of 190 people will be given original goods and La Sana products by Komiya and Beppu by lottery. In the campaign, which will run from Wednesday, April 2nd to Wednesday, April 30th, a total of 20 people who apply through La Sana's official social media accounts (Instagram or X) will receive an alarm clock signed by Komiya and Beppu. In addition, a web commercial featuring the two actors will be released at the same time as the campaign starts on Wednesday, April 2nd. *1 2023 results: "Cosmetics Marketing Handbook 2024" counseling (including mail order), as a La Sana brand (according to Fuji Keizai)

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This scrub can also be used for scalp care, thoroughly removing accumulated dirt and dead skin cells!

2025.03.21

During this time of year when the temperature changes drastically, it's good to dress warmly and take precautions against the cold! But you end up sweating because of the unexpectedly high temperatures... On days like these, old dead skin cells and other impurities accumulate without you realizing it, which can lead to skin problems. In this article, we'll share our impressions of using the Scalp & Body Scrub, created by hiritu, a balanced care brand that focuses on the "golden ratio of beauty"! *The ratio composition inside hair that is generally considered beautiful

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[The secret to beautiful hair that everyone will be fascinated by] hiritu launches "beautiful hair care" serum mist!

2025.03.21

As the cold weather continues, one of the biggest worries for many of us is hair. Dryness, frizz, wavy hair, and squeaky hair. There are countless hair problems. Today, we will introduce three types of Balance Repair Serum Mist from the balance care brand hiritu, divided by scent.

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Mixcolor, a new wave hair iron that can create four different waves with just one product, is now on sale in Japan

2025.03.20

You can create four types of waves (very small, small, medium, and large) with just one iron, allowing you to freely enjoy trendy Western and Korean styles. The cold air + special coating on the heated part reduces hair damage and is designed to prevent burns. Shinkai Shoji Co., Ltd. (Shibuya-ku, Tokyo) will be pre-selling the Mixcolor wave iron, which overturns the conventional concept of "creating four types of waves with one iron," on Makuake, a support purchase service for new products and experiences, from 11:00 on Thursday, March 20, 2025 (holiday).

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The multi-functional hair dryer "Magnetic Hair Pro Dryer Zero" wins the world's largest design award, the iF Design Award 2025

2025.03.20

"Magnetic Hair Pro Dryer Zero" wins the world's largest design award, the iF Design Award 2025 Professional design dryer wins one of the largest design awards in Japan and overseas

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"IPSCISS", a hair care brand for hairdressers, begins sales at major beauty dealer Kikuya Bisyodo

2025.03.15

Sales start date: Full-scale launch on Thursday, March 13, 2025

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Just one bottle for the spa, sauna, and gym. A multi-functional shampoo that can be used to wash your hair, face, and whole body has been born: "Oil-in Whole Body Shampoo"

2025.03.09

Inoue Olive Citrus Research Institute (headquarters: Shodoshima-cho, Shozu-gun, Kagawa Prefecture) will launch a new product, "Oil-in Whole Body Shampoo," which combines shampoo, conditioner, body soap, and facial cleanser, from its new brand "inOli," released in December 2024.

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It's not just for drying your hair! A thorough comparison of three Dyson dryers: Which one is right for you?

2025.02.25

In the Cinderella-Fit cosmetics blog, beauty writers will introduce you to cosmetics that fit you. Please take a look.

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Shiny hair and skin! Introducing the Nano Collagen Quick-Drying Hair Dryer "K12"!

2025.02.25

TOPZEE Quick-Drying Hair Dryer [Start a new habit with a hair dryer. ] "Golden Nano-Collagen"™ is born! High concentration of 200 million negative ions, low temperature, supervised by Shibatarou! Collagen and a large air volume make your hair and skin shiny! "Gold Nano Collagen Dryer" is born. Just dry your hair and your roots will be fluffy. Professionals who are well versed in blow-drying techniques seriously recommend "For shiny and supple hair"! With low temperature and automatic temperature adjustment functions, it is extremely gentle on your hair! The nozzle is magnetic and easy to attach and remove!