New colors have been added to Sympyurte's popular "Beautiful Skin Illusion Foundation"! A glossy film that disguises itself as beautiful bare skin. The ultimate beauty film-inspired serum foundation [Released on May 12th]
2025.03.12
Thin Purte/Ambitious Beauty Serum Foundation
SINN PURETÉ (manufactured and sold by: Anais Company Ltd., Minato-ku, Tokyo; sold by: JIMOS Co., Ltd., Fukuoka City, Fukuoka Prefecture) will release new colors of the popular, award-winning beauty illusion foundation "Ambitious Beauty Serum Foundation" from May 12, 2025. The new colors are "00 Bright Pink Beige," which gives a slight flush of color while further enhancing the tone, and "03 Ocher Beige," which provides a calm, bright, healthy skin tone. Available in four colors, enjoy the color that matches your own skin tone.
MINDFUL LIVELY SKIN
A glossy film that disguises itself as beautiful bare skin. Beautiful skin illusion foundation
A moisturizing, firm feeling just like after skin care, and an overwhelming shine without the need for highlighting.
72.9% of the beauty ingredients, including starfish extract and Japanese herbal extract, nourish your skin just like a beauty pack.
A foundation that goes beyond skincare.
It moisturizes thoroughly, creating a glossy film that gives the illusion of beautiful bare skin.
Please enjoy the beautiful finish that is sure to make you proud, even without careful finishing.
overview
■Release date: Monday, May 12, 2025
■Sales channel: SINN PURETE official online store ( https://sinnpurete.com/ )
SINN PURETE stores (department stores, specialty stores, variety stores, beauty salons, etc.)
*Some stores may not carry some products. Please contact each store for availability.
Product Details
A glossy film that disguises itself as beautiful bare skin. A foundation that gives the illusion of beautiful skin and keeps it moisturized
Ambitious Beauty Serum Foundation, 4 colors, 30g, ¥6,800 (tax included)
SPF50+, PA+++
A serum foundation containing 99.6% naturally derived ingredients and 72.9% beauty serum ingredients . With just a quick application, you can achieve a perfect, glossy, beautiful finish as if it had been carefully crafted. It gives you the moisture and firmness you'd expect right after your skincare routine, and an overwhelming shine without the need for highlighting. Its beauty ingredients, such as starfish extract*1 and Japanese herbal extracts, nurture your skin just like a beauty pack, making it a foundation that goes beyond skincare.
Two new colors have been added, bringing the total to four!
The new colors are "00 Bright Pink Beige" and "03 Ocher Beige." Available in four colors, choose the color that best suits your skin tone.
・00 Light pink beige (new color released on 5/12)
Gives a subtle flush and brightens the skin tone
・03 Ocher Beige (New color released on 5/12)
Achieve a calm, healthy skin tone
Three points to achieve a glossy film
1. Our unique technology captures light onto the surface and transforms it into shine, delivering overwhelming shine and coverage.
It's incredibly glossy, thin, yet high-coverage and seamless. To achieve this, all of the powders are plate-shaped and contain extremely fine color pigments.
2. An exquisite texture that makes you want to touch it and melts on your skin
We pursued the ultimate texture so that the time spent dressing your skin would be a mindful one. We pursued the perfect balance of oils with different textures, with a golden ratio of 1:5.
It has a smooth texture that you will want to touch again and again.
3. A skin-beautifying pack containing 72.9% beauty ingredients such as starfish extract
Starfish extract*1, which acts like retinol and has amazing regenerative powers, is blended at the maximum concentration that does not impair the feeling of use. In addition, LipoFullerene®*2, which has a skin-beautifying effect that is more effective than Vitamin C, three kinds of Japanese and Chinese herbs*3, and four kinds of organic certified ingredients*4 are blended. You don't have to worry about dryness until the night, and your skin will continue to feel moisturized and hydrated.
*1 Saponin, seawater, glycerin *2 Fullerene, squalane *3 Licorice root extract, gentian root extract, mulberry root bark extract *4 Olive fruit oil, French lavender extract, damask rose flower extract, plum fruit extract
scent
Sense and Sensuality
Be drawn to the moist and mysterious atmosphere,
You'll find yourself lost in a dramatic and fantastical garden.
The top notes of bergamot and rosemary bring out a light femininity and delicacy, while the contrast with the sweet, strong scent of woody and musk creates a deep expression.
Beautiful skin that stays moisturized all day long gives you sex appeal and confidence.
■About SINN PURETÉ
SINN PURETÉ is a beauty care brand born in Japan that is based on the concept of MINDFUL BEAUTY® and uses hybrid natural formulas and fragrances based on brainwave analysis.
Fragrance is a form of communication in space, sometimes a sign of individuality, sometimes a sign of an invisible presence, and sometimes a presence that accompanies us in our daily lives.
We hope that the scents of SINN PURETÉ will be meaningful in a variety of situations, from beauty, fashion, to mindfulness. With a wide range of fragrances, skincare, makeup, body care, and hair care products, we will enrich your mind and support holistic beauty.
➤ SINN PURETÉ Official Online Store
➤Formula X:https://twitter.com/sinn_purete/
➤Official Instagram:https://www.instagram.com/sinnpurete/
➤ Customer inquiries
TEL: 0120-465-952 (Hours: 10:00-17:00)
*This article is a re-edited version of the article published on PRTIMES on March 12, 2025, entitled "New colors of Sympyurte's popular "Beautiful Skin Illusion Foundation"! A glossy film that disguises itself as beautiful bare skin. The ultimate beauty film-inspired serum foundation [on sale May 12]."
