The "Top 3 supplements that are of interest right now" chosen by 100 influencers have been revealed
2025.03.12
~A thorough report on "women's beauty needs" as seen from real events and social media, including "No supplements that are hard to swallow" and "Anti-aging care from the inside"~
Dr. Formula, a doctor-supervised supplement brand developed by Arcwise Co., Ltd. (Shibuya-ku, Tokyo, CEO: Abo Kimie), exhibited at the Beauty Media Cinderella Fit EXPO 4th - Kindness to the World through Beauty - held on Friday, March 7, 2025, and conducted a survey of 100 female influencers in their 20s to 40s about "supplements they are currently interested in." This press release summarizes the survey results and a review of the event immediately after the event.
*The survey results introduced in this release, event photos, and interviews with the doctor who developed the product (Director Yoshihisa Abo of Kitaaoyama D. CLINIC) can be arranged individually. If you are interested, please contact our public relations staff, who can be found after logging in as a media user.
■Event Overview
●Event name: Beauty Media Cinderella Fit EXPO 4th ~Bringing kindness to the world through beauty~
●Date and time: Friday, March 7, 2025, 12:00-16:00
● Venue: Sekisui House Co., Ltd. SUMUFUMUTERRACE Shinjuku
https://www.sekisuihouse.co.jp/sumufumuterrace/shinjuku/
●Organizer: Beauty Media Cinderella Fit (Representative: Naoya Takabe)
https://cinderellafitmedia.com/
●Theme: "An event that addresses women's concerns about beauty and wellness. A one-day experience that will change your life."
● Attendees: 100 female influencers, mainly in their 20s to 40s
In order to allow visitors to experience the products and brands in depth, the number of booths was deliberately limited to eight, and the format was such that all visiting influencers could visit each booth and gain a deeper understanding of the features of the products and services. Dr. Formula's strengths are "doctor supervision x prescriptions for Japanese people x preventive medicine perspective," and they set up a photo booth to compare supplement tablets and link with SNS posts, providing a multifaceted introduction to "beauty and health from the inside out."
■Dr. Formula booth activities on the day of the event
(1) Comparison of all types of supplement tablets and packaging display
All 18 types of supplements currently available from Dr. Formula were exhibited, and the "easy-to-take shape" and "formulation for Japanese people" were visually explained through size comparisons with overseas supplements. In addition, visitors were able to experience the "perfect size for Japanese people" by actually seeing and touching the pills.
(2) Distribution of panels and recommendation forms for recommended supplements
The supplements recommended by the supervisor, developer, and public relations officer were introduced on panels, with a concise summary of the ingredients and recommended points, and detailed information could be viewed using a two-dimensional barcode.
In addition, we have prepared nine types of introductory forms that show how much of the nutrients you get from a day's supply of Dr. Formula supplements would be needed if you were to supplement your diet alone. Many people said that they realized they needed more food than they had imagined, and that this made them realize they were lacking in nutrients. A detailed explanation is added on the back of the form, providing accurate information and supporting influencers in their posts.
(3) Photo booth and social media posting campaign
We set up a booth where people could take photos using large stuffed food items, visually promoting the point that "supplements = supporting nutrients that are lacking in the diet." We also ran a campaign where people could win "Vitamin D" by following us on Instagram and posting using the hashtag, and we created a system to spread the experience and learning of the day on social media.
(4) Supplements on sale at special event prices
We provided a path for people to "buy immediately if they like it" and also introduced PayPay payment. However, since influencers visited multiple booths in a short period of time, there was a tendency for the experience of deepening understanding of the product to take priority over purchasing.
[Survey] "Top 3 supplements that are of interest right now" chosen by 100 influencers
At the booth, influencers were asked to choose one supplement that interested them from nine types of supplement introduction sheets (calcium/magnesium, EPA & DHA+, Dr.FloraBio+, reduced coenzyme Q10+, heme iron, 5-ALA, premium multivitamin & mineral, vitamin D, NMN), take a photo of themselves holding a stuffed toy of the food featured on the sheet, and post it on Instagram. The number of sheets (A5 size, 100 sheets each) used was tallied, and a survey was conducted to determine which supplements were the most popular.
[Results] 100 influencers choose "Top 3 supplements to watch right now"
● Premium multivitamin & mineral (38 votes)
--The most popular large-grain supplement that saves the voices of those who say no
This supplement is designed to provide comprehensive nutrition, and was well received for its ability to provide a wide range of vitamins and minerals. Many people commented, "I want to first get my basic nutrition in order," and "I don't know what to take, so I want to build a foundation with a multi-supplement before choosing other supplements." Designed for Japanese people with ease of intake in mind, it was well received even by people who don't like large supplements, who said, "I think I can continue taking this."
●NMN (29 votes)
- A popular ingredient that has been gaining attention worldwide for its anti-aging care properties, with comments such as "It seems to invigorate the cells at a cellular level," "I see it often in beauty magazines, so I'm interested in it," and "Overseas celebrities are paying attention to it, so I'm interested in it," making it ranked not only as a popular ingredient, but also as "a supplement that people want to try."
Heme iron (17 votes)
- Attracting attention as a supplement aimed at resolving iron deficiency, which is unique to women
It gained support from participants who were concerned about fatigue and anemia. It was chosen as an item to compensate for nutritional deficiencies specific to women, based on the need to "reduce menstrual and everyday fatigue."
All three of these top three have in common the desire to support both health and beauty at the same time, demonstrating the high level of interest in an approach that pursues beauty while improving the basic physical condition.
■ Responses and results on the day (as of March 12, 2025)
●Number of influencer posts using the hashtags "#drformula", "#doctorsupervisedsupplements", and "#kitaaoyamadclinic": 42
● Number of visitors to the booth: 100 (all visitors visited the booth)
●Participant comments (examples)
"I didn't like large supplements, so I'm grateful that this is an easy-to-take size."
"It's reassuring to know it's doctor-supervised, and the explanation of the ingredients is easy to understand."
"You can rest assured with doctor supervision and over 20 years of experience"
"It's fun discussing with other influencers which one to choose, and the photos look great!"
Even after the event ended, many posts with the hashtags "Cinderella Fit EXPO4th" and "drformula" could be seen on social media, with followers continuing to respond with questions such as "Where can I buy it?" and "I want to know more!"
■ Women's beauty needs revealed through the event
1. People who are against large-grain supplements
In this survey, the Premium Multivitamin & Mineral was rated as "easy to take," receiving the No. 1 vote. Even those who had been reluctant to take large supplements were convinced that they could continue taking them thanks to the small pills designed for Japanese people. We were reminded that there are many women who avoid supplements because they are difficult to take.
2. The intestinal health boom continues
In the survey, supplements that support good daily health, such as the lactic acid bacteria supplement "Dr.FloraBio+," also attracted a lot of interest. Although it did not make it into the top three this time, there was a strong voice at the booth saying that "intestinal activity is important to improve the overall condition of the body, including the skin and immunity," and it seemed that ease of daily intake was emphasized, along with the issue of "not taking large supplements."
3. Consumer behavior: "I want to try popular nutrients"
NMN received 29 votes and ranked second, which is likely due to the psychology of people who want to be the first to adopt the latest trends, such as "being noticed by international celebrities" and "seeing it in magazines and on social media." Furthermore, the 17 influencers who chose heme iron also did so because they wanted to "prevent anemia" or "easily supplement the nutrients that tend to be lacking in their everyday diet," which shows that interest in "the latest ingredients" and "essential nutrients" is simultaneously on the rise.
■ Future developments
Based on the results of this survey, Dr. Formula will consider further improvements, such as expanding and renewing its product lineup, based on feedback from influencers. In addition, the company will implement a number of measures, including ongoing initiatives such as having influencers take the supplements for a certain period of time and regularly share their impressions of use.
■ Profile of Yoshihisa Abo, Director of Kitaaoyama D. CLINIC
Born in Aomori Prefecture in 1965. After graduating from the Faculty of Medicine at the University of Tokyo, he worked in the First Surgery Department at the University of Tokyo Hospital. He then worked as an anesthesiologist at Toranomon Hospital, where he was responsible for anesthesia for over 200 major surgeries in six months. From 1994, he worked at Sanraku Hospital, where he gained extensive experience in all surgeries required of a gastrointestinal and vascular surgeon, including stomach cancer, colon cancer, breast cancer, and abdominal aortic aneurysms. In 1997, he returned to the First Surgery Department (Tumor Surgery and Vascular Surgery) at the University of Tokyo Faculty of Medicine, and continues to train his junior colleagues as a clinical and research staff member at the university hospital.
In 2000, he established Kitaaoyama D Clinic (now Kitaaoyama D.CLINIC), and in February 2004, he established DAP Medical Corporation. Making use of his skills as a surgeon, he has performed over 42,000 same-day surgeries (for varicose veins, inguinal hernias, etc.) (as of the end of February 2013). In addition, he is actively involved in regenerative medicine, cancer gene therapy, highly accurate medical checkups, and preventive medicine to prevent the onset of disease, and is working to create an ideal medical environment under the philosophy of "innovating medicine."
■Company Profile
Company name: Arcwise Inc.
Representative: Representative Director Kimie Abo
Address: 4F ARK WISE BLDG., 3-7-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Established: March 29, 2002
Business description: Support for the stability and growth of DAP Medical Corporation.
Development and sales of doctor-supervised supplements "Dr. Formula" and compression socks and stockings "Dr. Feel", development and sales of cutting-edge medical equipment and medical aids, development and implementation of medical-related businesses, and operation of medical gyms.
Corporate website URL : https://arkwise.jp/
Official online store URL: https://www.arkwise.co.jp/
Clinic website URL: https://www.dsurgery.com/
*This article is a re-edited version of an article published on PRTIMES on March 12, 2025, which revealed the "Top 3 supplements that 100 influencers are interested in right now."
